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Björn Peters

Bjorn - Copy
European Sales Manager

Björn is the European Sales Manager, leading the Wyma sales team across Europe and the UK; in conjunction with managing sales strategies in Germany, Holland, Belgium, Luxemburg, Austria, Hungary and Switzerland.

Björn joined the team with a keen enthusiasm to contribute to the continued success of Wyma. He comes from a strong background of senior sales and account management roles, spanning over 21 years with a focus in the food production industry, in locations right across the globe.

These roles have all contributed to Björn’s sound knowledge of the industry, covering both the broader end-to-end view as well as the finer idiosyncrasies.

Björn is hands-on, enjoys travelling, meeting new people, seeing different cities and landscapes and ultimately providing a win-win solution.



  • International sales & global business strategy
  • New business development
  • Profit & loss management
  • Supply chain management
  • Product development
  • Solution development for the food industry
  • Negotiation
  • Consultative selling
  • Relationship management



  • MBA in Business/Managerial Economics, Webster University (1999-2002)
  • Bachelor of Marketing & Sales, Hogeschool Zuyd (1993-1997)
  • University of North Alabama


Björn is fluent in Dutch, English & German.

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